SEO Friendly Web Design

SEO Friendly Web Design

SEO Friendly Web Design 570 300

So you got a website, or thinking of getting one! That’s great, but how are you going to find the right web designer for the job?

Here’s what you, and (unfortunately) a lot of web designers don’t now. It’s not just good enough that your website looks good and functions well. What good is a great looking, functional site that no one knows about!

What is SEO friendly? Well, quite simply, once you design a website and put it up on to the World Wide Web, your potential clients need to find it.

When someone is looking for a service, they open up their Search Engine of choice, Google, Yahoo, Bing etc. They type in the service they require. Hit Search, and find the information they need on the first couple of pages.

Now if your website does not come up on the first couple of pages, your website is probably not SEO (Search Engine Optimization) friendly.

People spend a lot of money on websites, and are not being educated by the people who do the design and development for them. How would you feel if you paid for a shop that was put in the middle of the ocean with no passing ships! Pretty lousy I would imagine.

That just defeats the purpose. Passing traffic leads to business. More traffic… leads to more business.

So how do you make an SEO friendly website?

There are numerous ways – clever naming of files, appropriate image tagging, meta-tags and backlinks to name a few. The bottom-line is whoever is designing your website should be able to give you a clearer understanding of how to design an SEO friendly website. If they cannot, you need to change your designer.

If all you want is a website, for the sake of having a website, then you have nothing to worry about. But if you want your website to really sweat, and help your business grow, you have to get the basics right. Make sure your website is easy to find, and the only way to do this is to make it SEO friendly.

There are numerous companies who specialise in Search Engine Optimisation, at a fee of course. This is not always necessary if your website is designed right the first time.

Mohammed Cassim is the Founder & Owner of the Brandshop, a brand consultancy and design studio based in Durban, South Africa. He is especially passionate about brand identities, web design and pretty much anything design related.

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