Are you ready for Marketing?
First off, let’s understand what this nerve-wracking word really means. According to the Oxford Dictionary, it is “ The action or business of promoting and selling products or services, including market research and advertising”.
That sounds easy enough, you have a product or service and you need to get it out there. It is, after all, the reason you’re in business in the first place! There are, however, a few questions you should ask yourself to determine if you are, in-fact, ready to take the plunge. (see post on Questions to ask before your begin your marketing and advertising campaigns)
Too often people focus on the first part of the definition “the action or business of promoting and selling products or services”. They often forget about the “market research” bit which is essential to any good marketing and advertising campaign.
More often, however, people ignore the bit that isn’t even in the definition, but is assumed and expected to be prepared before you even start the marketing and advertising process – Your brand and brand assets.
If you haven’t sat down with your design agency to ensure complete brand consistency across all your brand assets in preparation for the marketing of your service or product, then the short answer is – No…you are not ready for marketing.
When making the investment to market your business, always ensure that it is portraying the right image and creating the right impression. This is essential – you are reaching out and telling potential clients and customers to interact with your product or service.
Would you invite someone to your home if you hadn’t prepared, cleaned and bought some food and refreshments to entertain them with? Probably not. In a similar fashion, your branding is your housekeeping before your new client comes over.
Keep it clean.
Contact the Brandshop – creating impressions is what we do.