With current trends in the world market – stock market plunging, countries in huge debt we’ve seen many consumers who have over committed & have lost valuable assets in the process. The recession has revolutionized the way consumers spend their hard earned cash. The trend has shifted to a more responsible consumer who wants value for money.
Consumers realize that with social networking and other media at their fingertips they can get companies to be more accountable for the products they release into the market.
For you as the owner of a company an easy way to establish credibility is through the use of good branding. We’ve seen this with Fortune 500 companies that all have well branded products that have been extremely creative, and have lent themselves to change through generations.
Think of any Coca Cola campaign…the branding is clear and the campaigns have a common theme – related to “fun, laughter, joy”. This was apparent in the recent Soccer World Cup campaign. The music was enjoyed by both young and old and the product seemed to simply bring a smile to your face. This is clever branding.
You would want to create a brand that depicts what value you offer to a prospective client, how reliable you are in the market and essentially why you should be chosen above all others. Your brand identity should help to cement this idea in the customer’s mind.
Furthermore, a brand identity offers consistency and tells a story to the client about who you are and what added value your product would offer. In today’s difficult economic trends you can’t afford not to have a brand identity supported by a web presence to establish yourself in the market. As mentioned a lot of consumer decisions are ones based on human emotion. If you can make a positive impression on the customer’s mind through intelligent logos, marketing campaigns and website you’re on your way to winning the clients you deserve.